Social Media could be compared with your first kiss. Everyone wants to do it, no one actually knows how and when done, the results are usually pretty disappointing.
Success in social media comes from understanding the different communications channels at your disposal (If Twitter is a wine bar, then Facebook is your living room and LinkedIn would probably be your local chamber of commerce). Once you know your channels, you can understand who frequents them and why, which means your content can be tailored to engage them.
Likewise, there is no magic formula to optimising the website for the search engines. The content management system (CMS) will do the majority but like social media, a strategy is needed to be successful.
At School Website we employ a social media specialist to support your school in the implementation and development of a successful social media strategy. We will also show you how the use of social media can improve the search engine optimisation (SEO) of your website.
Tue, September 27, 2011
by School Website filed under