Everything listed under: services

  • MD's Blog: What does 2014 have in store for school marketers?

    Going back just 3-4 years, marketing as a specialism was still very much in its infancy within schools. The job function itself was seldom occupied by marketing professionals (often teachers doing it in their spare time) and the scope of the role was not a whole lot more than having a school prospectus and a website – how they looked, functioned and performed was rarely, if ever, discussed. As choice, expectation, competition and the number of communication channels that prospective parents and ...

  • Responsive Design - What does it have to do with my School Website?

    What is responsive design? Responsive web design (RWD) is an approach to designing websites aimed at providing the user with an optimal experience across a wide range of devices (desktop, tablet, mobile) and screen resolutions – good responsive design should be device agnostic. The objective is to provide a layout that minimises resizing, panning and scrolling to ensure that readability and navigation are tailored to the different sized screens from which the website can be accessed.

  • 7 ways to improve your School Website over the Easter holidays.

    We know you teachers hate a holiday - so for those of you that just can't wait to get back to the grindstone here are 7 things you can do to improve your school website over Easter. Register profiles for the different social media platforms. Whether you are using or intend to use social media as a school the first thing to do is make sure you have safeguarded the schools name for each.

  • QR Codes

    As the lines between online and offline marketing continue to blur we have received more and more questions about the use of QR Codes...

  • New Search Engine Optimisation Services

    A new Search Engine Optimisation (SEO) & Pay Per Click (PPC) service dedicated to schools. In the last 12 months we have had more schools than ever before ask us about how they can best drive relevant traffic to their school's website. Whilst our own SEO specialist is always on hand to answer our clients questions and support them in optimising their website to achieve the highest rankings possible, for many schools they would simply prefer to buy into a managed service and not have to worry...

  • Does my school need a mobile version?

    According to stats from the ONS, there has been significant growth in mobile internet adoption over the last 12 months, with an extra 6m using their phone to access the web than in 2010. The table below shows the number of UK internet users that accessed the web via mobile in 2011: With this in mind, schools need to be thinking about their mobile strategy, if only at this stage keeping an eye on the number of mobile visitors their site receive. When the stats start to rise above 30% it may well ...

  • Know your pokes from your tweets

    Social Media could be compared with your first kiss. Everyone wants to do it, but no one actually knows how which can create dissapointing results.

  • Does my School Need an App?

    With the growth of apps spreading like wildfire in the commercial world, many schools have asked us whether they should be getting an app of their own. So here at School Website we’ve put a few thoughts together to help you make that decision. Firstly, apps are here to stay.

  • SEO Specialists

    We have helped record numbers of schools raise their profile through acheiving high search engine rankings in Google, Yahoo and MSN...